When we hear about virtual reality, all kinds of futuristic images appear in our minds that have nothing to do with our daily lives.
The truth is that this idea could not be further from reality. Medicine, tourism, culture or entertainment are some of the sectors that are already living up close the innovation and advantages offered by this technology, which leads us to live experiences in our day to day that we would never have imagined.
Studies such as that carried out by IDC Research, say that up to 50% of the big European companies will launch in 2020 a strategy of virtual reality or augmented reality. For this reason, the estimated expenditure in this sector will reach 15 billion euros in 2022, where 76% will be earmarked for the development and implementation of hardware solutions, according to IDC.
Virtual reality in 2020
So what will the year 2020 have in the virtual reality sector? Some of the apps you’ll see will range from trips to the Tuscan valleys without moving from the table of your favorite Italian restaurant, to being able to feel the adrenaline of fighting head-to-head with your friends against an army of zombies.
One of the sectors that most reflects the success of virtual reality is the field of entertainment: from the practice of risky sports without moving from the sofa, to video games that immerse you in a world never thought of. Recently the vertigo-arcades company launched worldwide the Second Generation of its virtual reality system, with which, thanks to the collaboration with Microsoft, they have achieved the most realistic experience that exists, with 4K graphics, surround sound and the the possibility that up to 8 people will face each other simultaneously in an open space where they can move freely, without relying on cables.
Another sector that will live this immersion in virtual reality will be the gastronomic one: consumers who will be able to do a wine tasting in any restaurant while traveling to the most emblematic vineyards of La Rioja or diners who can move to French Brittany while tasting a fondue at the French restaurant on the corner.
We see the example in restaurants such as those of the Italian chain Carluccio’s, based in the United Kingdom, who distributed 50 thousand pairs of virtual reality glasses among their premises to offer their customers the possibility of diving along the coast of Taormina itself, in Sicily, while enjoying the typical dishes of the area.
Another area that has incorporated virtual reality technologies is that of health. We see how they are developed for stroke or Parkinson’s patients, rehabilitation programs with virtual reality that allows them to carry out the same tasks that they could carry out in a specialized center, only from their own home from anywhere in the World.
It is also being applied in research and clinical trials, such as this one from the American Heart Association (AHA) Scientific Statement, where doctors can conduct case studies of resuscitation through virtual reality situations.
With virtual reality, the emotions of the traveler change completely. This technology allows tourists to prepare their trips in a more realistic way. An example is the project carried out by the hotel company Marriot, which implemented an experience so that its public could decide their next destination through virtual trips, without having to pack or buy air tickets, to the different destinations where the chain has a presence. In this way, they offered the possibility to stroll along a paradisiacal Hawaiian beach or enjoy the views of Tower 42 in London.
Recently the “5G Interactive City” project was introduced, which allows visitors to discover the interior of monuments, shops and entities, view related content or buy virtually thanks to glasses connected to the latest generation 5G mobile network.
Virtual reality has already been established in this area, where many museums and galleries offer virtual tours or immersive experiences that help visitors understand the history and culture surrounding each piece. Areas like music are increasingly betting on this technology.
According to the study “Experience 2030:
The Future of Customer Experience”, conducted by Futurum Research and SAS, consumers already believe that virtual reality will become a key part in their relationship with brands. So much so that almost 80% assume that you could access virtual reality, augmented or mixed, to carry out your daily activities, such as testing a product before buying it. For example: try on a piece of clothing or display a piece of furniture in a room of the house.
What always started out as practically entertainment is today a technology that applies to a multitude of sectors with very diverse results and applications.